Just wondering what everyone’s take is on the effectiveness of marketing on social media. We spend countless hours tweeting and posting to keep our names out there. Is it worth it? It seems like if it was an hourly wage we were earning we might be in the negative column per hour. The exposure? Are we reaching the right audience or are we only reaching fellow authors? How can we extend our range into the reader’s search area on a continuous basis without spending a fortune on advertising?
The giveaways and promotions always give modest sales peaks. Free eBook promotions and countdown deals often lead to additional sales, but just how much does the social media investment actually affect those results?
Unfortunately I think we’re stuck with hours of relentless tweeting and posting. My own take is that Facebook posts without others sharing on their timelines is somewhat ineffectual. A LIKE is good but the share extends it to everyone following your posts. The same goes for Google+ and Pinterest. Actually, a word about Google+. It seems like it’s an overlooked medium, or maybe it’s just me overlooking it for so long. Once you figure it out to some degree, it’s pretty cool. Our profile had over 90,000 views before we realized it even existed. That was without doing anything. So we fluffed up our profile and jumped in. It seems the same thing is true there though. A +1 is nice but that’s the equivalent to a LIKE on Facebook (I think). People need to share your posts to get more exposure. I’m also finally figuring out Pinterest and Goodreads….sort of.
Anyway, it’s an amazing, exciting and sometimes fun journey we’re all on together in this rapidly changing world of indie publishing. If you have any tips to share or other things that have worked for you, feel free to comment and share. Perhaps the enigma will finally make sense! ......blog later…Chris (RC).